Website as chanced upon sorting office "filling up with all manner of information and then we direct it to where that knowledge is required". This is a great metaphor. And from that, everything becomes possible.
Need to agree on the sorting categories...landscape, history, social history, etc., but find better and more imaginative terms to work with. Like the phrase 'air mail etiquettes' [http://en.wikipedia.org/wiki/Airmail_etiquette], and maybe we agree a set of new etiquettes. It would be great to work on one of these projects via the notion of etiquettes! It would also be good to have a sorting office that was big enough and random enough to include, for example, a history of Francis J. Field. Such off-site but related 'etiquettes' would help broaden the context.
And yes, what the work is also about the wider Sutton Coldfield context and beyond (otherwise it will all become claustrophobic and over precious!).
Much better for us to work on content development which (as you say) "we direct it to where that knowledge is required." This does mean that we will have to have an opinion on everything, but why change the habit of a lifetime!
Yes about the ecology etc. and the link to the Park. We have to make this connection even if the development can't.
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